Pabst Blue Ribbon beer meant sales at DeGuelle’s Liquor
Store on 1st and Steele in Algoma and at local watering holes a generation and more ago. Pabst
competed with Blatz, Miller’s, Schlitz, and others. Just about everybody has
heard of Pabst Bue Ribbon, "The Beer That Made Milwaukee Famous," but not
everybody knows about the Pabst connection with Algoma, or Wolf River/Ahnepee* as it was. It’s a connection dating to 1856.
When Kewaunee County had a “draft riot,” it was Capt. Pabst
who sailed into town with Co. A. aboard. “Draft riot” sounds far worse than it
was, but it did make a point. Drafting was not ethical. Those with money could
purchase a disability or an exemption. There were language barriers and for
some time, draft lists were not posted. It was predominantly Belgians who were
being shafted, although today’s young would use a far stronger word! On Draft
Day, Belgians armed with tree branches and pitchforks marched on Kewaunee to
Draft Commissioner Finley’s store.
When Capt. Pabst landed freight and passengers in early
December 1861, the pier was covered with snow and ice. Icicles hanging from the
steamer’s lines reminded folks winter was not to be trifled with. As Pabst and
the Comet left, the Enterprize said they parted with regret and all
looked forward to Spring. A week later Milwaukee News told readership
that Capt. Pabst had taken command of the Milwaukee-Two Rivers route and planned
to carry freight all winter. The News further reported that the Comet
was neat, elegant, comfortable and the swiftest sailor on the lake. With Pabst
in charge, winter should be one of profit and safety.
Capt. Pabst contributed to
area’s social life as he did its business. On July 30, 1862, the Enterprize
described a pleasant day when a large party of leading citizens from Manitowoc
and Two Rivers who came aboard the Comet accompanied by the Manitowoc
Brass and Quadrille Band which offered entertainment for the trip. After a short
stay at Kewaunee, the boat moved on to Ahnepee so folks were able take hurried
looks at both communities. The many who had never ventured north of Manitowoc County
were favorably impressed with the prosperity of farming and business interests
in the Kewaunee County wilderness. When the
27th Regiment was under marching orders and were to leave Wisconsin
via the Mississippi River in March 1863, it was Pabst who brought the news.
All good things come to an end and some sources indicate
Capt. Pabst’s sailing days ended in December 1863 when he was beached north of
Milwaukee during a lake storm. As a family man, the decision was a good one as
Fred and Maria had 10 children in a dozen years. Five children survived. Although
Fred Pabst was a sailor without brewing experience. he joined his brewer father-in-law
who was in ill health. Two of three years later, Fred and his brother-in-law
bought out the Best Brewery.
It was in 1844, two years before Milwaukee’s incorporation
as a city, that one Phillip Best located in Milwaukee and established the
Empire Brewery, also called Jacob Best & Sons Brewery as Phillip’s father
Jacob, Sr., and brothers Jacob, Jr., Charles, and Lorenz were part of the
company. Charles and Lorenz stepped back and their father retired in 1853.
Phillip headed the company and was joined by his sons-in-law, Fred Pabst and
Emil Schandein, husband of daughter Lisette. When Phillip retired in 1866 just after
the close of the Civil War, Pabst took over.
By 1874 the company was the nation's leading beer producer, which it maintained until about 1900. Part of its growth was greatly affected by the Chicago Fire which was part of the same weather system causing a far greater catastrophe in Wisconsin, the Great Fire of 1871/the Peshtigo Fire. That fire presented new markets as Chicago breweries did not recover, so by 1874, Phillip Best's was the country's largest brewer. When Fred Pabst married Beer Baron Best's daughter, it started the beer dynasty. Ironically, in the years to come, Fred Pabst, Jr. married a Uihlein, and Uihlein was Schlitz beer.
Capt. Pabst was remembered in Ahnapee again early in 1890 when resident William Bie was named First Mate of a new steamship built at Wolf & Davidson's yard in Milwaukee. The new steamer was christened the Fred Pabst and was the largest and finest vessel afloat on the lakes. She was in commission and ready to go for the opening of navigation. The communities that had so much regard for Pabst felt Maria was much like her husband.
Peter Erichsen’s daughter,
Anna, was employed by the Pabst family in Milwaukee when she traveled home for
the holidays in 1894. When package came from the Express Office, Anna Erichsen
found a package of rich and expensive dress goods’ articles. Inside the parcel
was a beautiful ladies’ purse containing $25. According to an early February Record,
the gift from Mrs. Pabst amounted to a value of about $100. It was Maria
Pabst’s way of remembering her domestic who had endeared herself to the family
“through the manifestation of zeal and kindness.” $100.00 in 1860 has the same
buying power of a little over $3800.00 today.
Not all ran smoothly. Christmas Eve day 1891 changed things
for Pabst beer and for other Milwaukee brewers. The International Brewers’
Union lifted a boycott of Milwaukee beer after a year. When Milwaukee brewers
accepted an agreement to employ none but union workmen, they again went forward.
Under Pabst’s leadership, the company won gold medals at the 1876 Philadelphia
Centennial Exposition and at the 1878 Paris World’s Fair. Years later when the
company began tying blue ribbons around the neck of its bottles to distinguish
it from other beers, customers began asking for the blue-ribbon beer. After
winning another blue ribbon at the Columbian Exposition in Chicago in 1893, the
name Pabst Blue Ribbon was born.
Milwaukee County history chronicles Frederick Pabst’s work
beyond his captaincy and the brewery. The man who hired German crews when he
could also sought to improve life for the city’s immigrants. Providing German
books to the German immigrants via a traveling library, somewhat as bookmobiles
would 60 or 70 years later, made an impact on his countrymen.
Prohibition did not stop the company which became among the
largest breweries in the world. But by then, as in many stories, there was a
twist. Fred and Maria’s son, Fred, jr. married Ida Charlotte Uihlein, daughter
of August Uihlein. Why is that important? August Uihlein was the chair of
Schlitz Brewing Co. which overtook Pabst to become the country’s largest brewer
by 1902.
It was in 1923 when the Record Herald harkened back
to the old days in an article informing citizens that it was the same Capt.
Fred Pabst who adapted to the 18th Amendment (Prohibition) with a new
enterprise in farming. Though the name was the same, the entrepreneur was Fred
Pabst, Jr. Fred, Sr. had died in 1904. Fred, Jr. affected farming technology
and cheese manufacturing in Kewaunee County just as his father Capt. Fred affected
transportation, the Civil War, and beer sixty years earlier.
Going from beer to dairy, Fred Pabst, Jr. contributed to
building the dairy industry with impressive innovations. While there were those
who felt farming was just a diversion of him, and one that would put others in
the poor house, Pabst was pioneering in agriculture and making money.
Because of Pabst the younger, strides were made by
demonstrating the value of cow testing, tuberculosis testing, and farm
accounting. Pabst had not seen adequate financial returns from his herds when
milk was shipped to Milwaukee or Chicago. With that, he built a cheese factory,
used his own milk, and employed expert cheese makers and chemists to experiment
with technology. Results were shared with the free world.
Pabst was almost an instant diary success and used the
Milwaukee Pabst plant as his cheese factory. Within a year’s time, he purchased
all the cheese he could buy in both Wisconsin and Minnesota, and then he bought
another six million pounds for the largest amount of cheese purchased to that
time, December 1923.
Fred Pabst, Jr. created a market for his cheese for which
there was no market before. His beer made Milwaukee famous and his agricultural
endeavors, said the Stanley Republican, “put the dairy industry under great obligations to him.”
As early as December 28, 1916, the Congress of American
Stockmen announced that Fred Pabst of Waukesha County was continuing as a
director of the International Livestock Exposition. In May 1942, he was one of
those named to represent Wisconsin breeders at the Holstein-Friesian
Association at Minneapolis.
In November 1965, UW College of Agriculture’s Fred Pabst
scholarship was awarded to Wayne Seifert of Luxemburg. Seifert was majoring in
dairy science when the Record Herald carried the article.
As today’s residents toss back a cold one, there just could
be a “relationship” that dates to the 1850s or ‘60s when Capt. Fred Pabst transported
their ancestors to Kewaunee County. Area stores and bars sell Pabst Blue Ribbon
ensuring that Capt. Fred’s legacy remains in social life and business
pursuits across the county.
Notes: *Kewaunee Enterprize was renamed Enterprise in 1865.
Ahnepee was the forerunner of Ahnapee which respelled its name in 1873 when it
was chartered as a village. The place’s name was incorrectly spelled by the
State and others and changed in an “if ya can’t beat ‘em, join ‘em” spirit.
7/19/1895 Algoma Record Herald announced that Pabst was opening a beer depot in the city (then Ahnapee) in the leased basement of Henry Grimm's Ahnapee House. Herman Bruemmer was in charge.
Sources: Ahnapee Record/Algoma Record Herald, An-An-Api-Sebe: Where is the River, Kewaunee Enterprize/Enterprise. The 1908 postcard is from the blogger's collection.
https://www.in2013dollars.com>Inflation; https://www.pabstmansion.com/history/pabst-family/; https:www.wisconsinhistory.org